interactive timeline

the challenge

In 2022, Francisco Partners acquired assets and health data from IBM’s Watson Health business unit. A new stand-alone company was born: Merative. How could they instill healthcare credibility into a brand new company?

the insight

Merative needed to establish itself as a player in the healthcare industry using the Watson Health acquisition.

the approach

Leverage the Watson Health acquisition to create a dynamic, interactive timeline designed to showcase the history infused into Merative. The timeline would feature milestones from the history of Watson Health, capitalizing on the reputation of previous brands and laying the foundation of Merative. Weaving together the long history of these legacy companies showcased Merative as a reliable and trusted source of modernized health information.