AZENTA
cell and gene therapy
/ 01 THE POSITIONING
Elevate your science and standards to transcend expectations
the challenge
At a time when Carrier Genetic Testing (CGT) technology and human ingenuity are brimming with potential, restricting protocols, equipment or providers dictating how fast you can move can hamper progress.
the insight
To stay ahead of the curve, Life Science companies need a flexible, agile partner that can expertly guide and support their discovery from lab to patient, by bridging innovation with the rigors of clinical infrastructure and superior tenured staff to guide breakthroughs forward.
the approach
Find an elegant way to highlight and categorize each of Azenta’s Cell and Gene Therapy phases and offerings. Through a study, we created a categorization associating Azenta’s various Cell and Gene Therapy phase services with specific brand colors to assist the user in identifying phases within the microsite.
Only Azenta can empower your team with the most advanced sequencing and automation technologies, providing traceability and agility to elevate your standards and push your CGT breakthrough therapies forward. By incorporating the Transcendence concept, we were able to include graphic elements from the Azenta Life Sciences logo and create a taxonomy using the brand colors for each of the three phases of CGT offerings.
/ 02 SITE DEMO VIDEO
