IBM BLUEWOLF
event activation
+ immersive experience
the challenge
How do you reach out and connect with your audience in a crowded sea of competitors?
By showing them something new and meaningful in a captivating, creative way. Bluewolf needed to gather data about how business users engage with Salesforce. From there, we started a natural conversation, introducing capabilities and connecting them to specific offerings. To redefine what Bluewolf could do for users, we had to understand who those people were and help them reimagine what type of Salesforce user they could be.
the solution
Crafting an enlightening experience.
Our goal was to bring the Bluewolf brand to life in a hands-on digital experience during the annual Dreamforce conference. The constant drumbeat of the experience echoes the always-on, always-thinking nature of Bluewolf AI capabilities. The attendees’ responses painted a clear portrait of their Salesforce experience.
the approach
Inspired by the adventurous, guiding spirit of the Bluewolf brand, persona types were developed. Mobilizer, Visionary, Pathfinder — each persona was given a title and description that matched user personality types, experiences and goals. These new “selves” formed the basis of the experience’s results, which included tailored Bluewolf training courses designed to help people build on their skills, achieve unique goals and be more productive. Also included was a 2020 State of Salesforce Report that provided an in-depth look at how the tool is evolving.
TEASER VIDEO
find your salesforce self
Used on social media to amplify the experience and engage audiences to participate in the assessment to “Find your Salesforce Self”.
the experience
A hands-on, self-driven analysis with purpose. Here we are, the main event: Dreamforce.
Dreamforce is Bluewolf’s marquee annual event, drawing thousands of attendees primed to engage in presentations, get hands-on with solutions and have face-to-face conversations about AI strategy and capabilities with representatives in real time.
Differentiating the Bluewolf brand in this scenario was accomplished by inspiring interaction with kinetic energy and a big, bold, provocative creative approach.
Once in the experience, visitors took control, moving from question to question, toggling to adjust answers or restarting to explore other outcomes.
