IBM: JOURNEY TO AI
Assessment tool + paid media campaign
the challenge
AI is transforming how businesses operate and deliver value, while improving efficiencies across the organization. By creating intelligent workflows that shape and improve future outcomes via more personalized interactions, we are committed to helping organizations adapt and evolve at the speed of change to meet and exceed expectations.
the solution
While companies recognize the transformative potential of AI to optimize workloads and drive innovation, they feel underprepared due to a lack of skilled talent and a deep understanding of how to effectively deploy AI solutions across their operations. This creates a tension between ambition and capability, often resulting in stalled projects or underperforming implementations.
Self-assessment tools are a powerful way for companies to bridge the gap between their AI ambitions and current capabilities. These tools allow organizations to evaluate their readiness across critical dimensions such as talent, technology infrastructure, data maturity, and organizational alignment.
the approach
Conquer your data value potential and accelerate your journey to AI.
AI is the defining transformation technology of our time, which is why organizations must modernize their data estate to make it ready for an AI and multicloud world. Take this quick assessment to identify where you are in your AI journey, and what areas you need to focus on next to accelerate your journey to AI.
01 / PAID MEDIA ADS
trust display banner
Banner developed for healthcare use case used for iKure, India customer success story.
data display banner
Banner developed for financial use case for Standard Bank Group, South Africa customer success story.
unlock data display banner
Banner developed for travel and entertainment industry for Marriott International success story.
reduce risk display banner
Banner developed for industrial use case for Honda R&D success story.
integrate AI display banner
Banner developed for finance use case for GM Financial success story.
digital transformation display banner
Banner developed for media and entertainment use case for Wunderman Thompson success story.
04 / VIDEO