tomorrow, today
ONSEMI
the challenge
onsemi is a Fortune 500 semiconductor supplier committed to Corporate Social Responsibility (CSR). Their robust program for sustainable operations considers 1. Working to achieve net zero carbon emissions by 2040 2. Support and expand local community programs for STEM and emergency relief efforts 3. Enable employees around the world to contribute in their own communities by amplifying their donation efforts. Unfortunately the components of the program were fragmented across a variety of digital channels, this resulted in low employee awareness, interest and engagement.
the insight
A heuristic evaluation of the programs and analysis of successful CSR campaigns, revealed key opportunities to grow synergies and participation across programs. With a unified rallying cry to get employees informed and excited about the impact their efforts have when they join forces. By bringing program components together as an extension of the Tomorrow Today campaign, we could make it easy for people to learn, get involved and see the impact that Giving Now can have on their communities and the world, tomorrow.
the approach
We revamped the messaging and design across all employee touchpoints which included CRM, the employee platform and in office collateral.
On the platform, employees could register their individual initiatives and time invested, and in turn, onsemi matched their time in dollars, thus amplifying the impact and success of their efforts
With each contribution the platform was able to track, report and communicate the positive impact that together employees and onsemi have in building a better future today.
The choices we make today are essential for a better tomorrow
Tomorrow, Today CSR
Our CSR messaging emphasized the role everyone at onsemi plays in making the world a better place through eco-forward goals and a deep commitment to finding impactful ways to give back to the communities they serve locally and globally.
/ 01 TOMORROW, TODAY | GIVING NOW
“At onsemi, we have a mission to propel the world forward with intelligent technology and a goal to achieve net-zero emissions by 2040. We understand how we work, how we impact the environment, and how we give back, make a difference to the customers we serve and the communities we live in.
By supporting our community through giving, championing social responsibility, protecting the environment and committing to being a responsible business, we’re doing our part to build a better tomorrow, today.”
/ 02 TOMORROW, TODAY | SUSTAINABILITY
A better tomorrow starts today
How we work and how we give back make a difference both globally and locally. This includes championing social responsibility, protecting the environment, adhering to responsible business practices and serving our communities through the investment of resources. While we work together for a better tomorrow, the giving efforts of onsemi through the Giving Now program are making an impact today.
